Erika Vanvick

Value Density in Writing: Choosing Words Carefully

Words are vessels. They carry meaning, intent, and tone. Just as important as what we say is how we say it. We want to select effective, compelling words that flow naturally. Accordingly, we want to minimize low-value, or throwaway, words: words that don’t add much in the way of interest, persuasion, or enticement.  They’re the …

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Making Your Common App Essay Anything But Common

Senior year: famous for being equal parts hard fun and hard work. The work part may include rolling up your sleeves and submitting your college applications, which are typically due November 1 for early consideration and January 1 for regular consideration (dates can vary by university; be sure to double check). Like a cover letter …

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Confident office worker portrait

E-specially E-ssential (and Often Overlooked)

Your Emails Say a Lot About You “Just send them a quick email.” Your boss has tasked you with communicating important workplace information, perhaps to a potential client or Board member. Yep, it’s “just an email,” but writer beware: how you communicate and express yourself through email matters. A lot. Tone, organization, grammar, length, and …

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